Advert description
I have been working in Marketing for over 16 years, often building a marketing function from scratch and running the whole department from top to bottom.
Lessons will be varied and will cover the entire marketing mix, from pricing and positioning to product and promotion.
We will cover all aspects of demand generation, including online tactics such as paid social and marketing automation to offline tactics like event management.
We will also cover the running of a marketing department, including CRM management, recruiting and budgeting.