Adam Pembrey

There will be visuals to work from but it will be very interactive and conversational. I will present high-level concepts (live events for example) but spend the majority of the lesson applying it specifically to your business/course etc.

For example a lesson on live events might start with an overview, using slides, highlighting the different types of event and what you need to remember (booking electrics, delivery of merchandise etc) then we’ll discuss your business specifically and what type of events you should be hosting/attending.

Finally we’ll talk about how to measure the impact and success of the event, what objectives should you set and how will you determine if they have been met.

This could be applied to digital marketing tactics such as SEO and PPC or more targeted ABM (Account Based Marketing) campaigns.

Some lessons may involve the student showing me some examples of events or marketing technology they are currently working on, a new website perhaps, where I will be able to offer specific advice about what to include, where there are errors, what there is too much of, etc.

I am a very straight forward communicator and I will deliver the lessons in a very direct, easy to understand way. I have always worked in small companies and marketing teams so there will be no corporate speak. I will however help attendees to understand the acronyms and technical terms used in the industry (CRM, CPA, LTV and more)

I will do my best to provide constructive, real-life advice.