My name is Lera, I am an artist and creative director based in London, UK. I have over 8 years experience in the art world, as an artist, curator, content writer and creative director, with a strong knack for admin in the art world. I have graduated from the Royal College of Art with Distinction in 2022, and I am currently successfully running a gallery space and art community in Kensington.
As...
My name is Lera, I am an artist and creative director based in London, UK. I have over 8 years experience in the art world, as an artist, curator, content writer and creative director, with a strong knack for admin in the art world. I have graduated from the Royal College of Art with Distinction in 2022, and I am currently successfully running a gallery space and art community in Kensington.
As an artist, I had bumped into the same struggles that artists run into at the beginning of their careers: lack of spaces for emerging artists, difficulty in obtaining funding and residencies, time management and packaging a neat presentation. All these are hard to balance and require a energy shift from the dynamics of being in the studio and creating artworks.
My courses are structured thus:
Course outline
??Introduction and Artist Positioning: Get to know your fellow participants and our course leader. Explore literature on artist positioning.??
Portfolio Development: Select and organise artwork for your portfolio. Tailor the content specific to your practice.??
Artist Statement and Design: Receive an InDesign template and guidance for crafting an artist statement.
??Gallery Role-Play: Practice introducing yourself as an artist to gallery professionals. Receive constructive feedback on coherence, information, confidence, engagement, and personality.??
Application Insights: Explore various application categories (residencies, academic, etc.) and review real-world examples.??
Portfolio Critiques: Analyse a selection of artists' portfolios, identifying strengths and areas for improvement.??
Interactive Learning: Each day offers a blend of research, reading, and hands-on activities focused on personal development, including writing, presenting, and communication.
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