Research Methods and Analytics tutor for undergraduate and postgraduate students in marketing and business

With a Doctorate in Philosophy focused on Marketing, Operations, and Systems from Northumbria University. I am well-equipped to teach a range of business subjects.The course is designed to introduce students to the critical techniques and tools used in business research and analytics. Whether you're an undergraduate looking to understand the basics or a postgraduate aiming to dive deeper, this course is tailored to meet a variety of academic levels.
Topics Covered:
1. Introduction to Research Methods: Understand the value and purpose of research in business.
2. Quantitative & Qualitative Methods: Learn when and how to use these approaches for optimal results.
3. Data Collection Techniques: Master methods like surveys, interviews, and observations.
4. Statistical Analysis: Get hands-on experience with tools like SPSS.
5. Data Interpretation and Visualization: Translate raw data into actionable insights.
6. Ethical Concerns: Learn the do's and don'ts of business research.
7. Presenting Research: Develop effective presentation skills for communicating your findings.