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Visual communication design encompasses a wide variety of disciplines from typography and colour theory to image manipulation and structural composition. In all design projects form and detail are key. Readability, balance and consistency all help to produce results of a high calibre. In these lessons you will learn the fundamental principles of creative expression for commercial application. I will lead you through a step by step process of critical thinking within a contemporary creative framework. The lessons are designed to be simple to grasp yet thorough and to the point. I like to start by focusing on the core concepts of creative thinking in order to produce consistent results. From here we will map a route of visual problem solving catered to strengthen artistic skills. We will also cover the basics of various creative application software such as Adobe Creative Cloud to get you up and running with a commercial mindset.