Advert description
The first thing would be to identify what the student's needs are and what level he/she is at. Then identify the objective of the student and how much of his path I can accompany him, it is not the same someone who aims at a technical Spanish for a certain job than someone who just wants to learn a little because he has a trip to Spain or some Latin American country.
Based on this I could make a more defined and personal proposal for the student.