Sue

My lessons are informative and relaxed. I am happy for students to ask lots of questions. I will introduce the marketing principles and what you need to drive a strong marketing campaign. The subjects I will cover are:

Marketing strategy
Digital media
Matrix stakeholder management
Budget management
Content creative
Creative writing
Digital platforms
Market planning
Market research
Customer mind set
Brand
Social media
Crm
Brief writing
Customer journey

Each subject will cover a detailed description of what it involves and how it can be implemented into a marketing campaign.

The 3 parts of the marketing campaign will discussed: implementation, delivery and results. Each part will include examples of what can and can’t work and how you deliver a campaign on time and within budget.

Campaign analysis will also be discussed. Students will learn about what they need to create for the analysis and what are the lessons learnt. How can they unpick these lessons to then move strategically into the next quarter.

I will also teach about brands and what makes a good brand and how can a brand have longevity in the current climate.

I will also talk about different customer groups and how you can engage with them what are their likes and pursuits. Students will also be given tasks to do. Including presentations on what they have learnt and how they can adapt their learnings into a skill set.

My teaching method will allow students to feel confident and motivated by what they have learnt and help them pursue the right career path for them.