10+ years of experience including Founder of an Edtech Start up, Head of Marketing for an FMCG brand and Management Consultant in Deloitte.

Lesson Format and Structure:
1. Interactive Sessions: Lessons are highly interactive, encouraging active participation and discussions.
2. Case Study Analysis: Each lesson incorporates real-world business case studies to apply theoretical concepts.
3. Project-Based Learning: Students work on projects that simulate real business scenarios, fostering hands-on experience.
4. Personalized Feedback: Regular feedback sessions to ensure students understand and can apply the concepts.

Experience and Expertise:
1. Professional Background: Over 10 years of experience in diverse industries, including EdTech, PropTech, Micromobility, FMCG, and FoodTech.
2. Proven track record in leading brand marketing, business consulting, and startup development.
Success Stories:
3. Successfully launched marketing campaigns that significantly boosted demand and customer retention.
4. Founded an EdTech startup, achieving substantial growth and successful acquisition by a major company.

Content and Dynamics:
1. Comprehensive Coverage:
Data-Driven Strategies: Techniques to leverage data for business decision-making across various verticals such as Finance, Marketing, Operations, and HR.
Digital Marketing: In-depth exploration of SEO, PPC, Social Media, and Content Marketing strategies.
Customer Acquisition and Retention: Methods to attract and retain customers using personalized engagement and loyalty programs.
Brand Development: Strategies for building and maintaining a strong brand presence.
Practical Application:
2. Marketing Campaigns: Creating and analyzing omnichannel marketing campaigns, including online and offline tactics.
CRM Tools: Utilizing tools like HubSpot to optimize marketing efforts and improve customer relationships.
Entrepreneurial Mindset: Encouraging innovative thinking and problem-solving skills essential for business success.
3. Collaborative Learning:
Team Projects: Group activities to enhance teamwork and collaboration skills.
Cross-Functional Insights: Understanding the interconnectivity between different business functions through collaborative exercises.