Michael Melhado

My lessons focus on practical, actionable insights in marketing and business growth, tailored to the unique needs and learning styles of each student. With over 25 years of experience in direct marketing, lead generation, and call centre operations, I draw from real-life case studies and in-depth business strategies to make each session both informative and applicable.

In class, I incorporate examples from my work with companies like Microsoft, Oracle, and Experian, as well as insights from my role as Managing Director at Luther Marketing Group, where I lead multi-channel marketing initiatives for a range of industries. My teaching is highly interactive and rooted in the fundamentals of business growth, such as optimizing lead generation, creating effective customer journeys, and enhancing operational efficiency to drive profitability. Additionally, my background as a visiting lecturer in subjects ranging from BTEC diplomas to vocational courses allows me to adapt to varied academic and professional contexts, ensuring that each student feels engaged and supported in their learning.

Whether you're an entrepreneur or a marketing professional, my lessons aim to provide you with the skills and strategies needed to advance your business aims.