I have experience in lecturing various marketing related courses at three universities namely:
1) The University of Salford - Sport in the digital world
2) The University of Chester - Digital Business and New Technology
3) Manchester Metropolitan University - Digital Marketing
My lessons are fun, exciting, and aimed at learning through the sharing of stories, all while breaking down complex marketing theories and models. Moreover, I aim at helping students grow in the following ways:
1) Personal growth, which involves confidence in explaining difficult innovative and marketing ideas, and treating others as one would want to be treated.
2) Academic growth, which includes critical thinking, building solid and logical arguments for and against marketing ideologies and theories, and insight in the presentation of strong marketing academic projects that can stand the test of time and robust examination.
3) Professional growth, which involves up to date strategic thinking for best marketing practice, thus paying attention to the growth of new technologies and industries such as Artificial Intelligence (AI), Neurobiology, Sustainability and the green economy etc.
My teaching formats include:
1) Presentations
2) Academic and professional videos
3) Games
4) Story telling
5) The Ubuntu philosophy