Mark Holden

Either one to one, small groups of larger forums for companies.
Happy to structure content that is going to be relevant and valued by the audience. Able to focus and deep-dive into any topics that are of particular interest.
I am able to deliver anything from half-day sessions to a full three day course.
A mix of formal learning, collaborative workshops and fun activities to highlight key points.
Discover why businesses opt for a channel model and how they go about both recruiting, onboarding and retaining partners.
Explore the differing channel ecosystems that exist, how they are structured and how they differ across Europe. Some companies use a basic three tier model, others have additions such as Independent Software Vendors, Managed Service Providers and Global Alliances. we will look at where they all fit into the channel and their individual roles.
Investigate methods of engaging and collaborating with channel partners to drive business for both parties. To many companies, channel partners are responsible for the majority of their sales, so maintaining a healthy, segmented and developing channel is essential for them to drive business forwards.
Examine different types of communicating with your channel partners, what is effective and why and the legalities around GDPR. Explore the differences between organisational and promotional communications.
Learn different ways of incentivising and rewarding your channel partners for their loyalty and efforts. The channel should always be a two-way street, with benefits to both sides.

I bring over 20 years of channel marketing experience, with some major technology companies and am happy to pass on my learnings, good and bad!