Laura Fotia

Hi! My name is Laura, and I offer marketing communications tutoring in Spanish and English. I'm a native Spanish speaker with a journalism degree . I am eager to transfer the knowledge I gained from more than 20 years of experience working in communications in Argentina and the last few years in Cambridgeshire, UK. I am reaching out to offer my communications, content, and digital marketing expertise. I have extensive experience working with the healthcare and science sector as Communication Head for Latin America South Cone countries at Sanofi for 12 years, and also working for different PR and communication agencies based in Argentina and the UK.
The content is organised in three modules of one hour each and we will discuss through presentations, examples, infographics, templates, platforms to be explored, case studies and videos to make a dynamic experience. I offer online tutoring via Zoom, Teams and Google Meet to ensure a seamless and effective learning experience, focused on the following topics:
Module 1
-What is marketing communications?
-Types of Audiences - targeting and segmentation
-Content strategy
Module 2
-Marketing Communication tools (PR and others)
-Introduction to Crisis and issues management
-Importance of Speakers training
Module 3
-Digital: E mailing and Social Media in the Communication Strategy
-Key steps to create a Communications Plan
-Monitoring and measurement

I'm here to understand your unique needs and provide tailored solutions. Don't hesitate to reach out and let's discuss how I can assist you in taking the next steps in your professional development!