Lessons are tailored to the marketing qualification and student requirements. Examples below:
Introduction to Marketing: Core concepts, marketing mix (4Ps), and marketing strategies.
Consumer Behavior: Understanding how consumers make purchasing decisions.
Digital Marketing: SEO, SEM, social media marketing, content marketing, and email marketing.
Branding: Brand identity, brand equity, and brand positioning.
Market Research: Techniques for gathering and analyzing market data.
Product Management: Product development, lifecycle, and management.
Advertising: Campaign creation, media planning, and advertising platforms.
Public Relations: Media relations, reputation management, and crisis communication.
Sales and Marketing Integration: Aligning marketing efforts with sales strategies.
Strategic Marketing: Long-term marketing planning, market segmentation, and targeting.
Marketing Analytics: Data analysis, KPIs, and using tools like Google Analytics.
Content Marketing: Creating and managing content for blogs, videos, and other formats.
E-commerce Marketing: Online sales strategies, conversion optimization, and customer journeys.
Social Media Marketing: Organic and paid strategies across platforms like Facebook, Instagram, and LinkedIn.
Email Marketing: List building, campaign strategy, and automation.
Search Engine Optimization (SEO): On-page and off-page SEO, keyword research, and link building.
Influencer Marketing: Collaborating with influencers and measuring ROI.
Marketing Ethics: Ethical concerns, transparency, and regulations in marketing.
Event Marketing: Planning and executing marketing events and sponsorships.
Mobile Marketing: Mobile advertising, apps, and responsive design considerations.
These subjects can be tailored based on the specific needs and level of the student.