Jen Ellin

Intensive:

- 60-90 mins session

3 month programme:

- 6 x 1 hour sessions
- Access in between the sessions

**STEP 1 - CLARITY**

- You and your why
- Your skills and experience
- Business idea
- USP

**STEP 2 - VISION**

- Setting your business goals
- Creating your mission statement
- Creating the vision for the business and lifestyle you want
- Creating a mindset for success - won’t be able to make this vision come to life without this. Need to believe it’s possible and cultivate a mindset for success. (Daily inspiration - who inspires you)

**STEP 3 - MARKETING**

- Your offers (problems that you solve)
- Market Research- Marketing foundations
- Customer Research/ideal clients
- Target Audience
- Your Avatar
- Competitor analysis
- SWOT analysis
- Inspiration
- Strategy (marketing mix) Simple systems/processes/tools

**STEP 4 - OPERATIONS**

- The Team
- Suppliers
- Business structure (legalities)
- Insurance requirements

**STEP 5 - FINANCES**

- Start up costs
- Financial forecasting (including life expenses so can see the full picture)
- Business expenses

**STEP 6** - **NEXT STEPS**