How to create the perfect tutoring advert

Finding students is the main challenge to overcome in order to work as a private tutor. The traditional way to get them was through recommendations from friends or family, but this only allowed those who had contacts to become a tutor. Now, thanks to new online platforms, you can create ads for private tutoring. 

Become a private tutor

Most private tutors look for their students through advertisements on the internet. With so much competition, you need to know where to advertise as a private tutor. The main action to take when advertising as a private tutor is to choose a platform to give private lessons, register and create a profile to advertise yourself.    

Who is the advertisement for private tutoring aimed at?

You need to define well the type of student you are looking for, the subjects you teach and at what levels. The more specific you are, the fewer students you will be able to reach, but the stronger you will be able to reach them.

For example, if you are an English tutor, it is not the same to say that you give classes for all types of students who want to learn English, as it is to say that you only give classes for those who want to learn English to work abroad. If you don't want to close doors, you can say that you teach all kinds of students, but that you specialise in what motivates you most.

These students are looking for a private tutor

What solutions do you offer students with your classes?

It is not necessary to give private tuition to solve a problem. If a student wants to learn to play the guitar and you are going to teach them, you are also solving a problem. In your advert you have to reflect what you are able to do and how you are going to achieve it.

For example, if you are a guitar tutor, you should specify what type of guitar you use, what styles you master and how you are going to teach your student. Try to reflect what makes you special, why your method is better or why it is simply good. This is the key to finding students.

"I am a professional guitarist with extensive experience in Jazz and Blues. I am perfectly fluent in acoustic and electric guitar. My courses start from scratch, include music theory and different techniques".

The importance of keywords in your advert as a tutor

Perhaps this is one of the keys to knowing how to write an advertisement for private tuition. Fortunately or unfortunately, if we write on the internet, we not only have to write for people, but also for "robots".

SEO is what allows us to position our advert well when someone searches for us on the internet. So if we include in the text those words that we think students are going to search for, we will have more chances of being found.

In addition, we cannot forget to be natural when writing. We cannot introduce the key words in such a way that it sounds forced. We must also find something that catches people's attention. Finding the right balance when writing your ad is the big challenge.

"I’m a maths tutor and I give private classes in London. I can give exam preparation classes for GCSE and A-Level students".

How extensive does the advertisement for private tuition have to be?

If we take a look at all the advertisements for private tutors we can find two extremes. Those that are too short and try to summarise everything in one sentence and those that go on for a long text.

Neither of the two formulas is ideal. While it is true that you have to be concise, you also have to give all the necessary information, but if you give too much, they can get lost.

In this job for tutors, it is better to make the mistake of giving too much information than not enough, as long as we separate it and structure it well. The person who is looking for a tutor wants to know what we are like, our experience, our attitude... And that is difficult to summarise in a single paragraph.

Although if we are able to condense it much better. It is a difficult task and sometimes requires a lot of creativity, so it is better that you take your time and structure well all the information in your advert.

Refine your advert

More features about your tutor advertisement

• Are you too ambiguous?

As a complement to the previous question, what we must always avoid is ambiguity. We cannot allow our learner to get lost in an endless advertisement full of filler that says nothing.

"I give maths classes for primary school children. I help them to engage with the subject and understand the areas they find difficult".

• Are you being brief, basic and brilliant?

The three B's are the basis of advertising. Somehow you have to be able to translate them into your private tuition advert if you want students to come to it. You have to be as brief as possible, always put the basics and try to be brilliant.

It is very important that you find the basic balance between creativity and seriousness. Remember that one of the keys to getting students is to generate trust in those who see your profile.

• What is your essence?

This is something you need to be clear about in order to become a tutor. What can you offer that others cannot? Everyone has their own personality, and the same is true as a tutor. Every tutor has a different way of teaching, so try to reflect the essence of your classes in your advertisement.

"I have more than 5 years of experience tutoring guitar At the time I learned to play the guitar thanks to a tutor who inspired me, encouraged me and helped me when I started my own band. Now I am excited to think that I can pass on to my students what he passed on to me".

This is difficult, besides, each person's personality changes. But this exercise is necessary to generate empathy and for the relationship between tutor and student to be more than just a help to pass an exam.

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Tips on how to get students with your advertisement

Finally, here's the secret to getting students to give private tuition faster than anyone else. While it is true that the attractiveness of your advert counts, there are always a few extra things you can do to give more push. Here we tell you:

• Verify your profile: Did you know that more than 90% of students trust verified tutors first? Those who have a verified profile have the seal of professionalism and that is what makes many people prefer to contact them. In addition, as a verified tutor, you yourself will gain many advantages that will help you find more students.
• Get student reviews. Another way to gain students is to ask your former students or people you trust for reviews. They will rate you, they will rate you and that will give you much more credibility. Ask your friends to give you a rating!
• Share your advert on the internet. The last ingredient for success in the private tuition world is to get your advert out there. Simple, isn't it? But don't underestimate it. In the end, if your ad is being shared, you will reach a lot of people.